Business Administration: Marketing
A25120M (Degree), C25120M (Certificate)
Marketing and Retailing is a concentration under the curriculum title of Business Administration. This curriculum is designed to provide students with fundamental skills in marketing and retailing.
Coursework includes: marketing, retailing, merchandising, selling, advertising, computer technology and management.
Graduates should qualify for marketing positions within organizations and employment in retailing services and product businesses.
In addition to the courses listed below, students may be required to take developmental courses based on placement guidelines. These courses do not count toward the credit hours needed for graduation.