MKT 227 Marketing Applications
This course extends the study of diverse marketing strategies. Emphasis is placed on case studies and small-group projects involving research or planning. Upon completion, students should be able to effectively participate in the formulation of a marketing strategy.
Competencies
·Student Learning Outcomes
1. Formulate marketing strategy.
2. Apply diverse marketing strategies case studies and small-group projects.
3. Define diverse marketing strategies.
Offered
Spring