MKT 225 Marketing Research
This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results.
Competencies
·Student Learning Outcomes
1. Design and conduct a marketing research project.
2. Interpret results of a marketing research project.
3. Apply marketing research as a tool in decision making.
4. Define procedures for developing, analyzing, and using data.
Offered
Spring