Catalog

MKT 232 Social Media Marketing

This course is designed to build students' social, media marketing skills by utilizing projects that, give students hands on experience implementing, social media marketing strategies. Topics include, integrating different social media technologies, into a marketing plan, creating social media, marketing campaigns, and applying appropriate, social media tools. Upon completion, students, should be able to use social media technologies to, create and improve marketing efforts for, businesses.

Credits

3

Class

2

Lab

2

Contact

4

Offered

Fall